popculturebrain:

McDonald’s revamping stores to look more upscale | USATODAY.com

“We’re not trying to be Apple,” says Max Carmona, senior director of U.S. restaurant design. “But we can be inspired by them. When you’re inside an Apple Store, you almost feel like you’re inside an iPad — and you want to stay there. We want people to walk into McDonald’s and have the same feeling.”

Click through for a full list of changes. Very interesting.
(h/t @larabryn)

What assholes were in this focus group?! “Um, yes, we still don’t want to pay more than $1 for a double cheeseburger but we definitely want to eat it in front of a roaring fire lounging in Lazy Boys that jerk us off. Oh, and bring back that Monopoly game plz!”
Don’t blame me. I voted for Mayor McCheese.

popculturebrain:

McDonald’s revamping stores to look more upscale | USATODAY.com

“We’re not trying to be Apple,” says Max Carmona, senior director of U.S. restaurant design. “But we can be inspired by them. When you’re inside an Apple Store, you almost feel like you’re inside an iPad — and you want to stay there. We want people to walk into McDonald’s and have the same feeling.”

Click through for a full list of changes. Very interesting.

(h/t @larabryn)

What assholes were in this focus group?! “Um, yes, we still don’t want to pay more than $1 for a double cheeseburger but we definitely want to eat it in front of a roaring fire lounging in Lazy Boys that jerk us off. Oh, and bring back that Monopoly game plz!”

Don’t blame me. I voted for Mayor McCheese.

9 May 2011 ·

57 notes

  1. freddie-carr reblogged this from fastfoodnation
  2. libbie-oconnor reblogged this from fastfoodnation
  3. togetiq reblogged this from fastfoodnation
  4. ohnoitsjoee reblogged this from popculturebrain
  5. roniver reblogged this from popculturebrain and added:
    Been happening in the suburban Chicago locations...2 years now. Great change!
  6. fastfoodnation reblogged this from popculturebrain and added:
    What assholes were in this focus group?! “Um, yes, we still don’t want to pay more than $1 for a double cheeseburger but...
  7. kaleidoscopeyes reblogged this from enigmatic-pheonix and added:
    I don’t go for the food. I go for the experience which is really what classy McDonald’s is.
  8. enigmatic-pheonix reblogged this from kaleidoscopeyes and added:
    Why go to an overrated place that sells death on buns?
  9. bbsamcarter reblogged this from pamelapegasusthornton and added:
    I’m pretty sure Apple spends more money on developing their products than on interior design. So here’s a better idea....
  10. mauvegrovestove reblogged this from obsessionfull and added:
    Haha I came home from school and mine looked like this too. I’m actually impressed, especially since it hadn’t been...
  11. kat-nyss reblogged this from mauvegrovestove
  12. pamelapegasusthornton reblogged this from mauvegrovestove
  13. obsessionfull reblogged this from mauvegrovestove and added:
    popculturebrain:...NO. GUYS. YOU DON’T EVEN UNDERSTAND. IF YOU HAVE NOT BEEN TO ONE OF...
  14. dianaysuwtf reblogged this from popculturebrain and added:
    WTF :O igualito al mcdonalds de mi ciudad (MC monopolio, viva el capital)
  15. sloce reblogged this from rightphalange and added:
    What’s the inside of a McDonald’s burger look like, anyhow, kangaroo meat?
  16. rightphalange reblogged this from popculturebrain and added:
    Bitch, you are McDonalds, not Apple. You have a dollar menu, not iPad’s.
  17. obsessedpanda reblogged this from popculturebrain
  18. ubersuperduper reblogged this from popculturebrain and added:
    Now if only I can get those Double Cheeseburgers for a dollar again will be golden.
  19. jahmaaaal reblogged this from popculturebrain and added:
    I like this. Hopefully the food is next.
  20. kwchu reblogged this from popculturebrain and added:
    This makes sense, because McDonald’s is the absolute EPITOME of gourmet. I also want swords in my burgers. ACTUAL....
  21. fieqmayhem reblogged this from popculturebrain
  22. thesportsdiva reblogged this from popculturebrain and added:
    So……Will I feel like I’m inside of a Big Mac?
  23. toomuchtvtofunction reblogged this from popculturebrain
  24. soapboxetiquette said: the mcdonalds in my hometown was remodeled to look like this at least three or four years ago. weird that it’s taking it this long for it to become policy.
  25. n0-bulllshit reblogged this from popculturebrain
  26. popculturebrain posted this

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Welcome to the Tumblr devoted entirely to life altering innovations in the fast food industry. I do not condone actually eating anything featured here because it is all unhealthy and eating unhealthy means you are a bad person. This is strictly a resource.

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